As if watching our plans for the new distillery come to fruition this year wasn’t exciting enough, on 6th March we were delighted to be honoured with the award for Innovation at the King’s Lynn Mayor’s Business Awards.
These prestigious awards were founded in 1989 by former mayor, Cllr Les Daubney, who wanted to formally acknowledge outstanding businesses and recognise and applaud the contribution which businesses in the region are making to the west Norfolk economy. So we were thrilled to join other finalists from across West Norfolk at the prestigious awards ceremony which was hosted at The Corn Exchange in King’s Lynn.
There is no question we were in fantastic company, with Aston Shaw and This Is Fuller joining us at the finalists table. We had all been through a rigorous judging process, which included site visits, making it even more special that we were honoured with the award.
When we founded WhataHoot in 2018 we knew there was already a huge public interest in gin and that we would be entering a crowded market, with a lot of established gin manufacturers. So from the very beginning we set out to differentiate ourselves and do things a little differently to our competitors. One of the ways we do this is by being one of the only gin companies in Norfolk who actually distils in the county, and we also include local flavours, including Norfolk samphire and Heacham lavender, in our gins. So we could not be more pleased with the award for innovation.