WhataHoot - an award-winning Norfolk business!

Started by husband and wife team, Jason and Nicky, with the support of their sons Ethan and Oliver, the family set out to create a business where they could share their passion with their customers and create something unique for them to enjoy. They settled on gin!

With a keen interest in distilling, they purchased a still and, knowing they wanted to build a product firmly rooted in Norfolk, they looked to the surrounding countryside for flavour inspiration. It wasn’t hard to come up with their WhataHoot Signature Dry Gin with hints of local lavender and sea samphire, and they are always on the look-out for new and refreshing combinations to grow their range of flavours.

And the name? Jason and Nicky are passionate about their home county of Norfolk. So, inspired by their life-long love of the barn owls which inhabit the skies in Norfolk, they took the owl’s calling card as the calling card for the company and created WhataHoot. After all – it is all about having fun and entertaining – the very definition of WhataHoot! As owner Jason Crown says our customers have a 'Hoot' drinking gin and here at 'WhataHoot' we have fun distilling it too!

Jason Crown


I'm normally making sure the distillery is running smoothly. You'll see me overseeing all of the Still Operations!

Nicky Crown


When I am not busy cutting, dehydrating and packaging HootFruit, I love meeting and greeting customers in The Pantry or helping teach in our Gin School!

AJ Bonnett

Account Manager

I take care of our lovely clients and customers, and spend my time shouting about the name WhataHoot wherever I go!

Lesley Pinches

Events Team

Ian Pinches

Events Team

Matt Barton

Events Team

Our Journey

December 2017

WhataHoot is born!

February 2018

Moved into Flitcham

May 2018

WhataHoot Signature Dry was created

July 2018

HootFruit Mixed Fruits was invented

March 2019

WhataHoot Tawny was created

March 2019

Tawny Orange Gin was launched

July 2019

Awarded Best New Comer in Muddy Stilettos awards

September 2019

WhataHoot Orange & Gin Curd – our first conserve was launched!

October 2019

We added Hootfruit Mixed Berries & Oranges to our HootFruit range

February 2020

WhataHoot won the King’s Lynn Mayor’s Business Award for Innovation

March 2020

All change! We launched WhataHoot Handrub Sanitiser to help the NHS and other care providers during the Coronavirus crisis

April 2020

We rebranded!

August 2020

After months of work we opened the WhataHoot Distillery in the heart of Kings Lynn and launched our Navy Strength Gin to mark the occasion.

The Future

Hoot knows?