WhataHoot - an award-winning Norfolk business!
Started by husband and wife team, Jason and Nicky, with the support of their sons Ethan and Oliver, the family set out to create a business where they could share their passion with their customers and create something unique for them to enjoy. They settled on gin!
With a keen interest in distilling, they purchased a still and, knowing they wanted to build a product firmly rooted in Norfolk, they looked to the surrounding countryside for flavour inspiration. It wasn’t hard to come up with their WhataHoot Signature Dry Gin with hints of local lavender and sea samphire, and they are always on the look-out for new and refreshing combinations to grow their range of flavours.
And the name? Jason and Nicky are passionate about their home county of Norfolk. So, inspired by their life-long love of the barn owls which inhabit the skies in Norfolk, they took the owl’s calling card as the calling card for the company and created WhataHoot. After all – it is all about having fun and entertaining – the very definition of WhataHoot! As owner Jason Crown says our customers have a 'Hoot' drinking gin and here at 'WhataHoot' we have fun distilling it too!
I'm normally making sure the distillery is running smoothly. You'll see me overseeing all of the Still Operations!
When I am not busy cutting, dehydrating and packaging HootFruit, I love meeting and greeting customers in The Pantry or helping teach in our Gin School!
I take care of our lovely clients and customers, and spend my time shouting about the name WhataHoot wherever I go!
WhataHoot is born!
Moved into Flitcham
WhataHoot Signature Dry was created
HootFruit Mixed Fruits was invented
WhataHoot Tawny was created
Tawny Orange Gin was launched
Awarded Best New Comer in Muddy Stilettos awards
WhataHoot Orange & Gin Curd – our first conserve was launched!
We added Hootfruit Mixed Berries & Oranges to our HootFruit range
WhataHoot won the King’s Lynn Mayor’s Business Award for Innovation
All change! We launched WhataHoot Handrub Sanitiser to help the NHS and other care providers during the Coronavirus crisis
After months of work we opened the WhataHoot Distillery in the heart of Kings Lynn and launched our Navy Strength Gin to mark the occasion.