WhataHoot is a truly family affair!  

Started by husband and wife team, Jason and Nicky, with their son Ethan, the family set out to create a business where they could share their passion with their customers and create something unique for them to enjoy. They settled on gin!

With a keen interest in distilling, they purchased a still and, knowing they wanted to build a product firmly rooted in Norfolk, they looked to the surrounding countryside for flavour inspiration. It wasn’t hard to come up with their WhataHoot Signature Dry Gin with hints of local lavender and sea samphire, and they are always on the look-out for new and refreshing combinations to grow their range of flavours. 

So the name? A life-long love of the barn owls which inhabit the skies in Norfolk was reinforced when the family stumbled upon the home for their business – a traditional barn formerly inhabited by owls on the Sandringham estate, itself a bird sanctuary. And it seemed fitting therefore to use the owl’s calling card as the calling card for the company. After all – it is all about having fun and entertaining – the very definition of WhataHoot!  As owner Jason Crown says we have a 'Hoot' drinking gin, 'WhataHoot' we have distilling it too.

Jason Crown

Head Distiller

I'm normally making sure the distillery is running smoothly. You'll see me overseeing all of the Still Operations!

Nicky Crown

Chief Taster

Making sure our gin is the highest quality! Helping Ethan with Social Media and keeping the engine running smoothly!!

Ethan Crown

Chief Storyteller

Day to Day, if you see WhataHoot on Social Media it's probably because of me! Your parcel will probably be packed by me too! Look out for my signature on the box! 😀😀