About us

AN AWARD-WINNING NORFOLK BUSINESS!

Started in Norfolk by husband-and-wife team Nicky and Jason Crown, WhataHoot now supplies gins, rums and vodka across the UK.

WhataHoot is a multi award-winning distillery in the heart of historic King’s Lynn.

Owned and run by husband-and-wife team Jason and Nicky Crown, WhataHoot is all about bold flavours, Norfolk character and spirits made with real personality. From our Signature Dry Gin with Norfolk samphire and lavender to Tawny Orange Gin, our flavour-packed gins, Navy Strength Gin, Signature V Vodka and our growing rum collection, everything we make is crafted with care.

And because every drink deserves to look and taste amazing, we also offer Orange HootFruit — our iconic dried orange garnish and the ultimate serve upgrade.

The WhataHoot Distillery is a 16th century warehouse, packed full of original features including original beams and exposed brickwork, which has been sympathetically restored and converted to create a home for WhataHoot. Located just off King Street, as well as being the hub of production for WhataHoot products, the distillery houses the ground floor 'Pantry' which is open daily for supplies of WhataHoot products and the bespoke Gin School and Spirit Lounge where visitors can experiment and make their own gins. In addition, the distillery is available for private hire – perfect for events of any kind, including meetings and drinks receptions.

As for the name … WhataHoot was inspired by Jason & Nicky’s life-long love of the barn owls which inhabit the skies in Norfolk, so they took the owl’s calling card as the calling card for the company.

Jason Crown

Owner

I’m normally making sure the distillery is running smoothly. You’ll see me overseeing all of the Still Operations!

Nicky Crown

Owner

When I am not busy cutting, dehydrating and packaging HootFruit, I love meeting and greeting customers in The Pantry or helping teach in our Gin School!

James Noble

Hospitality & Events

You’ll usually find me hosting one of our exciting gin experiences in the distillery. Whether it’s a Cocktail Masterclass or guiding you through the Gin School, I’m all about making sure your time with us is a real Hoot!!

Paul Turner

Bar Manager

You’ll usually find me shaking cocktails, chatting with customers and keeping the bar running like a well-oiled still. From perfect pours to new serve ideas, I’m all about creating great drinks, great atmosphere and great memories every time you walk through the door.

Michelle Young

Key Account Manager

You’ll find me visiting our brilliant venues, catching up with the teams and making sure WhataHoot is shining in all the right places. Whether it’s organising tastings, refreshing POS or helping with new ideas, I’m all about keeping our key accounts happy and making every visit a real Hoot!

Ethan Crown

Account Manager

You’ll usually find me out on the road spreading the WhataHoot word, meeting new bars and retailers, and making sure our customers have everything they need to showcase our spirits at their best. Whether I’m running a tasting, setting up a new stockist or dreaming up our next campaign, I’m all about building great relationships and bringing a bit of Norfolk charm everywhere I go!

Future Talent

Join the Flock!

WhataHoot is expanding, and we’re always excited to connect with talented people who want to help shape the future of our distillery, bar and experiences. From commercial sales and events to hospitality, bartending and customer service, there are plenty of opportunities on the horizon.

If you’re passionate about craft spirits, brilliant with people and love working in a fast-growing, creative environment, send us your details — you could be the perfect match for our next role.

Email: info@whatahoot.co.uk