WhataHoot is a truly family affair!  

Started by husband and wife team, Jason and Nicky, with their son Ethan, the family set out to create a lifestyle business, where they could share their passion with their customers and create something unique for them to enjoy. They settled on gin!

With a keen interest in distilling, they purchased a still and, knowing they wanted to build a product firmly rooted in Norfolk, they looked to the surrounding countryside for flavour inspiration. It wasn’t hard to come up with a signature WhataHoot Dry Gin with hints of local lavender and samphire, and they are always on the look-out for new and refreshing combinations to grow their range of flavours. 

So the name? A life-long love of the barn owls which inhabit the skies in Norfolk was reinforced when the family stumbled upon the home for their business – a traditional barn formerly inhabited by owls on the Sandringham estate, itself a bird sanctuary. And it seemed fitting therefore to use the owl’s calling card as the calling card for the company. After all – it is all about having fun and entertaining – the very definition of WhataHoot!  As owner Jason Crown says “We have fun drinking it, why not have fun making it!”.