About us


Started in Norfolk by husband-and-wife team Nicky and Jason Crown, WhataHoot now supplies gins, vodka and their unique HootFruit garnish to outlets across the UK.

WhataHoot is a multi-award award-winning distillery in the heart of historic King’s Lynn.

Owned and run by husband-and-wife team Jason and Nicky Crown WhataHoot offers a range of locally-inspired gins and vodkas, including Signature Dry Gin, which features the local flavours of Norfolk samphire and lavender. They also produce Tawny Orange Gin, Navy Strength Gin and Signature V Vodka. In addition, they have a tempting selection of gin-related products, including their unique HootFruit (the garnish game changer!); dried orange, lemon, lime, strawberry, raspberry and blueberry. 


The WhataHoot Distillery is a 16th century warehouse, packed full of original features including original beams and exposed brickwork, which has been sympathetically restored and converted to create a home for WhataHoot. Located just off King Street, as well as being the hub of production for WhataHoot products, the distillery houses the ground floor 'Pantry' which is open daily for supplies of WhataHoot products and the bespoke Gin School and Spirit Lounge where visitors can experiment and make their own gins.  In addition, the distillery is available for private hire – perfect for events of any kind, including meetings and drinks receptions.


As for the name … WhataHoot was inspired by Jason & Nicky’s life-long love of the barn owls which inhabit the skies in Norfolk, so they took the owl’s calling card as the calling card for the company.

Jason Crown


I’m normally making sure the distillery is running smoothly. You’ll see me overseeing all of the Still Operations!

Nicky Crown


When I am not busy cutting, dehydrating and packaging HootFruit, I love meeting and greeting customers in The Pantry or helping teach in our Gin School!

AJ Bonnett

Account Manager

I take care of our lovely clients and customers, and spend my time shouting about the name WhataHoot wherever I go!

James Noble

Hospitality & Events

You’ll usually find me hosting one of our exciting gin experiences in the distillery. Whether it’s a Cocktail Masterclass or guiding you through the Gin School, I’m all about making sure your time with us is a real Hoot!!

April 2022

After months of development we introduce our WhataHoot Raspberry & Pink Peppercorn Gin!

August 2020

After months of work we opened the WhataHoot Distillery in the heart of Kings Lynn and launched our Navy Strength Gin to mark the occasion

April 2020

We rebranded!

March 2020

All change! We launched WhataHoot Handrub Sanitiser to help the NHS and other care providers during the Coronavirus crisis

February 2020

WhataHoot won the King’s Lynn Mayor’s Business Award for Innovation

October 2019

We added Hootfruit Mixed Berries & Oranges to our HootFruit range

September 2019

WhataHoot Orange & Gin Curd – our first conserve was launched!

July 2019

Awarded Best New Comer in Muddy Stilettos awards

March 2019

Tawny Orange Gin was launched

July 2018

HootFruit Mixed Fruits was invented

May 2018

WhataHoot Signature Dry was created

February 2018

Moved into Flitcham

December 2017

WhataHoot is born!