Norfolk-made spirits
Premium small-batch gins, rum, vodka, seasonal releases, gifts and collaborations created in King’s Lynn.
A local opportunity
Own a share in WhataHoot
We are inviting expressions of interest from people who may wish to invest in WhataHoot, support its next stage of growth and become a shareholder in a Norfolk business they already know.
Investment available for all
Submitting an enquiry does not commit you to investing and does not guarantee that shares will be offered.
Your capital is at risk
Investing in a private company is high risk. You could lose some or all of the money you invest. Shares may be difficult or impossible to sell, returns are not guaranteed and you should only invest money you can afford to lose.
Become part of the journey
More than a bottle on a shelf
WhataHoot is an independent, family-run distillery, bar, shop and visitor-experience business in the heart of King’s Lynn.
We create Norfolk-made spirits, welcome guests into our historic home and build relationships with retailers and hospitality businesses. We now want local people who believe in WhataHoot to have the chance to own a genuine piece of it.
A place to visit
A working distillery, shop, bar and experience venue where people can taste, learn, celebrate and spend time together.
A brand built to grow
Direct sales, trade partnerships, hospitality, events and gifting give WhataHoot several routes to reach more customers.
Why we are inviting investment
Supporting WhataHoot’s next stage
Investment would be used to strengthen the business and pursue carefully selected opportunities for sustainable growth.
Grow the brand
Reach more customers through stronger marketing, partnerships and wider awareness.
Reach more customers
Develop wholesale relationships with retailers, hospitality venues and suitable distribution partners.
Develop our home
Improve the bar, shop, events and experiences that bring people into the WhataHoot world.
Build a stronger business
Invest in people, systems, equipment and working capital needed to operate and grow effectively.
The eventual investor information will explain the proposed use of funds in more detail. Plans may change as the business responds to trading conditions and opportunities.
Before registering
Is this type of investment right for you?
This page cannot assess whether an investment is suitable for your personal circumstances. These points are intended to help you decide whether it is sensible to request more information.
May be suitable
You understand the risks
- You can afford to lose the entire amount invested without affecting your home or standard of living.
- You are prepared to hold private-company shares for a long or indefinite period.
- You understand that growth, dividends and an exit are not guaranteed.
- You are willing to review the formal documents and obtain independent advice where appropriate.
Unlikely to be suitable
You need certainty or access
- You need a guaranteed return, regular income or capital protection.
- You may need to access the money at short notice.
- Losing the investment would affect your household finances, debts or essential spending.
- You are not comfortable reviewing legal and financial information before deciding.
What happens next
A considered process, not an instant checkout
This page only collects expressions of interest. No payment is taken and no shares are sold through the website.
-
1
Register your interest
Tell us who you are, how you know WhataHoot and the approximate amount you may consider.
-
2
Initial eligibility checks
We may need to ask about your experience, circumstances and investor status before sharing detailed information.
-
3
Review the information
Eligible potential investors may receive the business plan, financial information, proposed valuation, risks and draft terms.
-
4
Ask questions and take advice
Review everything carefully and consider independent financial, legal and tax advice before deciding.
-
5
Formal application
People choosing to proceed may complete declarations, subscription documents and identity or source-of-funds checks.
-
6
Approval and share issue
Applications remain subject to acceptance, required checks, company approvals and completed legal documentation.
Expression of interest
Interested in owning a piece of WhataHoot?
Complete the form and we will contact you when further information about the proposed investment structure and eligibility process is available.
This is an enquiry only. It is not an application to buy shares and no payment will be taken.
Only register if you accept the risk
You must be prepared for the possibility of losing the full amount invested and being unable to sell the shares.
Questions before you enquire
Investment questions
These answers explain the current expression-of-interest stage. The final investment terms and legal documents will take precedence.
How much can I invest?
We are currently seeking expressions of interest from people considering approximately £3,000 or more. The final minimum, share price and availability will be confirmed later.
Will I own part of WhataHoot?
If an application is accepted and the investment completes, you would receive shares and become a shareholder. Your percentage ownership and rights would depend on the final valuation, share class and legal terms.
Will I receive dividends?
There is no guarantee that dividends will be paid. Any dividend would depend on company performance, available profits, cash requirements, legal requirements and company decisions.
Can I sell my shares?
There is no public market for WhataHoot shares. You may be unable to sell them when you want to, or at all. Transfers would also be subject to the company’s legal documents.
Could my ownership be diluted?
Yes. If more shares are issued in the future and you do not participate, your percentage ownership could reduce. Any applicable rights would be explained in the formal documents.
Will I help run the business?
Not automatically. Share ownership would not normally provide a day-to-day management role, employment or a director position. Your rights would depend on the shares issued.
Are tax reliefs available?
No tax relief should be assumed. WhataHoot will only describe a tax scheme or relief after professional confirmation. Obtain your own tax advice.
Is my investment protected?
An equity investment is not a savings account. You should not assume that the Financial Services Compensation Scheme would cover losses caused by the company performing poorly or failing.
Does this form commit me to investing?
No. It only records your interest in receiving more information. No payment is taken and WhataHoot is not obliged to offer you shares.
Final risk statement
You could lose all the money you invest
Shares in private companies are illiquid and may be difficult or impossible to sell. Their value can fall as well as rise. Dividends, capital growth and an opportunity to exit are not guaranteed.
Only invest money you can afford to lose without affecting your standard of living. Consider independent financial, legal and tax advice before investing.
This page collects expressions of interest only. It does not contain the complete investment terms and is not investment advice or a personal recommendation. Any future opportunity will be subject to the appropriate legal and regulatory process, eligibility requirements, formal documentation and acceptance by WhataHoot.