Spirits that sell, for bars and retailers

Looking for unique spirits that actually move off the shelf — not just sit there looking pretty?

Welcome to WhataHoot. We’re a family distillery in Norfolk, known for quietly award-winning bottles, loyal customers and spirits people come back for. The kind your team enjoys recommending. The kind your customers ask for by name.

Stocking WhataHoot isn’t about filling space. It’s about better margins, easier selling and a brand that feels right at home behind the bar or on a farm shop shelf. We support you with tasting stock, simple POS, seasonal campaigns and a refreshingly human approach to doing business.

Whether you’re running a bar, restaurant, hotel, farm shop or independent retailer, we make it easy to get started — and easy to keep reordering. We open a limited number of new trade accounts each month to protect territories and keep our partners winning.